It included banning the use of all language implying a bet is “risk-free,” changing references of “legal gambling age” to “21-plus,” and prohibiting sportsbooks from paying college athletes.īill Miller, president and CEO of the AGA, said its members - which include most major US gambling companies - are committed to “a high bar for responsible advertising.”

The American Gaming Association, the Washington D.C.-based lobbying group, recently released updated guidelines for legal operators. The language used to attract and retain customers, the frequency of advertisements and the boundaries between colleges and gambling companies are all coming under fire nearly five years after the widespread legalization of sports betting in the US. Now, federal lawmakers, regulatory agencies and industry lobbyists are calling for stricter sports betting marketing and advertising guidelines. National wave of sports betting legalization causing ripple effect NJ was caught in the crosshairs of aggressive campaigns to capture the larger markets when neighbors Pennsylvania and New York legalized online sports betting in 20. The Garden State has been overwhelmed with sports gambling propaganda since 2018.

When it comes to the sportsbooks, that loud chorus of voices asking, “What took so long?” comes from residents and proponents of responsible gambling in NJ. However, the state is MIA in regards to putting legal restrictions on NJ gambling ads and marketing. National efforts to curb or eliminate dubious behaviors by the legal sports betting industry are slowly taking shape in New Jersey.Įither voluntarily or by force, it appears sportsbooks in NJ are adopting new ways of doing business in response to increasing concerns about who gambling companies are targeting as customers and how they are going about it.

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